The electronics retail segment was one of the few sectors in Turkey that was able to grow in the tough conditions in the last year. Bilkom, the leading distributor of global brands including Apple, Huawei, Fitbit, and Hypergear, intends to reinforce its leadership position in the three-way relationship of business partners, sales channels, and consumers.
With our 36 years of experience and skillful staff in the industry, Bilkom manages the direct and indirect distribution of the outstanding and leading global brands such as Apple, Huawei, TCL, Fitbit (Google), Alcatel, Celly, and Hypergear, to over 4,000 different vendor sites throughout Turkey.
The company’s number 1 distributor position is consolidated by the fact that 1 out of every 4 smartphones, 1 out of 5 tablets in the tablet category, and 1 out of every 3 smartwatches in the wearable technologies purchased in electronic retail stores across Turkey has been distributed by Bilkom as of the end of 2020.
Our fundamental principle is to provide value-added and customer-oriented services… For us, the customer consists of three groups, which are manufacturers and business partners, sales channels, and consumers. We touch upon all three segments and endeavor to provide the best distribution and manufacturer-distributor services.
As part of the approach we call ‘Bilkom Plus’ services, we offer customer-oriented services within the framework of a ‘win-win’ relationship, going beyond being a mere distributor of our manufacturers. While we prepare the market for ̧the brands that do not have a business in Turkey and have not been represented so far in our country, we also support them to grow their business by providing 360-degree brand management services.
OUR NEW GENERATION BUSINESS MODEL
As an open and experienced business partner for sales channels, we set our sights on attaining sustainable and long-term cooperation. Accordingly, in line with the current market conditions and technological developments, we focus on developing solutions for the sales channels, which are our business partners. Within this framework, we have recently added a new business model to our service range, which we call ‘Online Open Platform’. In this model, the relevant channel does not need to keep inventories, because, with our tailored stock-to-order integration, all online orders are now provided by Bilkom. The platform eliminates the inventory costs for the channel and creates a system based on final sales, and offers product diversity and easy access for the end consumer.
“We launched the ‘Digital Shelf Management’ project in early 2019 in order to measure the performance of the shelves at retail-sale hubs and to provide faster and more accurate shelf arrangement with lesser resources. Thus, while we become the first brand to manage its shelves digitally in electronic retail, thanks to this system, the product availability on the shelves increased by 60 percent.”