Pico is in Turkey with Bilkom Assurance

Bilkom, the leading distributor of technology products in Turkey, has announced a partnership with Pico, the world’s leading brand in the VR market. Pico’s innovative VR solutions that reduce costs and eliminate boundaries in the industrial field are now available for sale in Bilkom’s extensive distribution network.

VR solutions are expected to reach a global market size of $7 billion by the end of 2023, offering many opportunities and innovations, especially in the corporate sector. Pico provides comprehensive XR solutions and applications to increase business productivity, allowing companies to overcome technical challenges by reducing costs.

VR solutions are widely used in the health, safety, real estate, education, tourism, and entertainment industries, shaping the future of business. As the world leader in this field, Pico leads this transformation with all-in-one XR solutions. The company’s highly efficient solutions simplify the development, installation, and management processes of companies, making it possible to provide customized system configurations that meet their needs. Pico’s strong R&D power is reflected in its products, which offer advanced software, greater control and freedom.

Pico was founded in 2015, developing innovative VR solutions that allow users to experience VR and Interactive CGI (computer-generated imagery) in the United States, Europe, China, and Japan markets. Pico, which was acquired by ByteDance Ltd, the parent company of TikTok, in 2021, provides solutions based on the “user-first design” principle.

Bilkom General Manager Fikret Ballıkaya stated that Bilkom continues its steady growth with new categories, saying, “As Turkey’s digital life coach, we are present wherever technology exists in Turkey. We continue to bring the best brands and the latest technologies to Turkey. Demand for virtual reality solutions is constantly increasing worldwide. Therefore, we have joined forces with Pico, one of the world’s leading technology developers in the VR category, to grow this category in Turkey. We are excited to partner with a brand that shapes the industry in every category we enter. We want to shape the future of the industry and contribute to its transformation with Pico.

Sales and Partnerships Director Mediterranean, Africa, and Latin America Heitor Dias Ferreira Bravi said, “With our VR solutions, we have enabled businesses from all over the world to add value to their customers, enhance collaboration in education, healthcare, training, entertainment, and many other fields, and increase their productivity. As Pico, we are determined to expand our presence in Turkey with Bilkom. We are excited to collaborate with Bilkom, an effective and strong player in the market, on our journey in Turkey. Thanks to this partnership, businesses in Turkey can use Pico’s innovative VR solutions to simulate work experiences, visualize corporate and industrial systems, and overcome potential difficulties caused by distance.

In addition to the Pico 4 Enterprise, an all-in-one VR headset for enterprises that was introduced in the fourth quarter of 2022 with the assurance of Bilkom, G3, NEO 3 PRO, and NEO 3 PRO EYE will also be available among Pico products. All products attract attention with their image quality, high resolution, easy installation, and ergonomic use.

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