Bilkom, the leading distributor of electronics retail in Turkey, has joined forces with TCL, the world’s second-largest TV manufacturer, in the smart television market. The first televisions manufactured in Turkey are offered for sale under the Bilkom assurance on e-commerce platforms such as Hepsiburada, Trendyol, Gittigidiyor and N11, as well as Vatan and Mediamarkt department stores.
All televisions are manufactured in Turkey and Bilkom will operate in a category for the first time in the capacity of a manufacturer-distributor. While the P8M series 126 and 139 cm screen 4K UHD Android TVs are first offered to the market, the C715 series 139 cm QLED technology Android TV models will soon join the product family.
Bilkom is in the Television Market as a Manufacturer-Distributor
At the digital press conference held to share the details of the Bilkom -TCL cooperation, Bilkom General Manager Fikret Ballıkaya informed that their company has been operating in the IT sector for 36 years and continued, “As Bilkom, we are where technology is. We strive to introduce the best brands and the latest technologies to Turkey. For a while, we have wanted to be in the television category with the expectation that it would be the center of the smart home. We have decided to join forces in the television category with the TCL Group, with which we have been collaborating successfully in smartphone, tablet, and wearable products for the last 3 years.”
Ballıkaya said that Bilkom would operate in the capacity of a manufacturer-distributor in a category for the first time and added: “We want to offer the TCL’s high-tech TVs with affordable cost and quality consumer experience to technology enthusiasts in Turkey.”
TCL Redefines Home Entertainment
In the video message he sent to the press conference, TCL Middle East and Africa Sales Director Kevin Wang said, “We are just entering the Turkish market with Bilkom; but we are one of the leading players in the global television industry, operating in over 160 markets, and serving 300 million users worldwide. Our mission is ‘to make life intelligent through innovative technology’, and we achieve this through our 28 R&D facilities. Our collaboration with Bilkom will enrich people’s lives and redefine home entertainment with the latest TCL TV models.”
TCL has become the second-largest television manufacturer in the world, selling 32 million TV sets in 2019. In some key markets, the company ranked, for example #1 in Australia, #2 in the US, and #3 in France and Canada. The company has consolidated its position as the 2nd largest TV manufacturer with a 12.7% share in the global market in the first half of 2020.
Every Home will have a Television
TCL TVS, which quickly rise to the top in all markets it enters by proving its standing in the quality-price-technology triangle, is expected to capture a wide target audience with its advantageous prices as well as Android operating system and large screen features.
Using artificial intelligence with AI-IN technology, TCL TVs carry TV watching experience to its peak by optimizing the sound and video. While achieving high color accuracy thanks to its QLED display technology, TCL aims to be the center of home entertainment with vibrant colors, dynamic contrast, and wide viewing angles.
TCL has entered the Turkish market for the first time with the P8M series 126 and 139 cm screen 4K UHD Android TV models and will offer the C715 series 139 cm QLED Android TV model for sale in October. Starting from December, TCL’s product range will be enriched with new models from 32 inches to 75 inches.